SG50 Bojio Invitation
discipline / Art Direction, Print & Graphics |
client / Ministry of Social and Family Development
As part of the SG50 celebrations, MSF is organized a series of engagement sessions featuring various industry associations, corporations and businesses across Singapore.
How would a typical Singapore invite others and get them involved?
Simple; by JIO-ing them!
Playing with the Singlish word ‘bo jio’, literally translated as ‘never invite’, the designs are created in a tongue-in-cheek fashion that celebrates our Singaporean identity, sense of community, and our past that has shaped us into who we are today.