Canon EOS 1DX Mark II

Conquer Your limits

discipline Art Direction, Advertising, photography  |   client / Canon regional

Concept

When it comes to Canon flagship DSLR, you don’t take it lightly. The commanding figure of the EOS-1D X draws admiration and respect from even the most established photographers. Built with specification of the highest order, the only limit to be conquered is the photographer’s own. Professional photographers think alike athletes. They are compelled to constantly push their own barrier to set another new height. The concept draws on this similarity in mindset to create a parallel with a series of sports-inspired visuals.