discipline / ART DIRECTION, PRINT & publication | client / WDA
The design brief was rather simple at the beginning. To design a brochure for the creative industry in Singapore that targets individuals who are interested to join or even switch career path; so much for the easy part. Here's the tough part, we must create RETENTION VALUE or keep sake for the brochure; thus the evolution of the brochure into a notebook cum organizer cum calendar cum doodle pages....
With 10 real-life creative individuals stories, 10 photo shoots & DI, 9 creative industry sector introductions, 12 monthly calendar, 12 different renown quotes, 12 daily calendar pages and countless endless graphics in the making, we finally saw light at the end of the tunnel. Our final product below. Gosh, it was tough.