1 Experience  7 Museums

discipline ART DIRECTION PRINT & PUBLICATION     client /  NATIONAL HERITAGE BOARD

 

 

CONCEPT

To promote Singapore’s 7 museums and encourage people to visit them, the concept “1 Experience 7 Museums” highlights that they are located so close to one another that you can visit them all in one go with ease.

DESIGN

The ubiquitous location pin marks the point where all the experience will begin. A collage incorporating a myriad of museum artifacts presents a fun and inviting image that dispels the idea that they are only ‘for the elite’.A piece of rock grounds the different elements together, while at the same time communicating the elevation of experience.