CLIENT
Singapore Management University (SMU)

DISCIPLINE
Art Direction
Print & Publication


Singapore Management University (SMU) Commencement


With the passing of yet another year, the Singapore Management University celebrates a new crop of fresh graduates who have been equipped with the knowledge and skills they would need to succeed in their endeavours. The five schools of the university are represented by their respective school colours on the invites, and a logotype was specifically created for this event. For a formal touch, the logotype and borders on the invite were hot stamped in gold to offset the school colours nicely.

Lightweight miniature photo frames were also created for graduates to have as memorable keepsakes of this milestone in their lives.

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