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Enterprise Singapore

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Digital
Art Direction

SWITCH : Global Gateway To Innovation. ‘Singapore Week of Innovation & Technology’

SWITCH (Singapore Week of Innovation and Technology) is an annual gathering of thought leaders, entrepreneurs, creators, accelerators and investors of multiple industries from all around the world. 

With a wide array of exhibition showcases, roundtable sessions, discussions and industry exchanges, the information passed about can be rather overwhelming for a potential attendee. 

Our objective was to design an information system that looks aesthetically pleasing while being highly intuitive to create a richer user experience for the attendees.

Using the iReadz platform, we managed to design a system that would allow for a high degree of customisation and responsiveness even when used across different types of smart devices, keeping attendees in the loop at all times during the event.

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