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Fast, Light & Revolutionary. The Future is Fast.

↑ WATCH 60s TVC

Fast, light and revolutionary. Usher in a new era with Canon's full-frame mirrorless system -- the EOS R system.

In an ever-changing environment, the EOS R system fuels your need for speed with its high-speed lens-to-camera communication, fast autofocus and superb low light sensitivity. Compatibility with an all-new range of RF lenses and existing EF lenses expands your creative possibilities for powerful storytelling.

Liftstyle

A series of imageries are developed to present the cameras and lenses in a sophisticated and stylish mood. These communicate the exceedingly high-quality build of the products and gives a sense of compactness using everyday objects as size reference.

When you have a lineup of lenses as complete and powerful as the RF lenses, you really just want the output shot to convey that message. Shot with the RF lenses over several locations, the KVs are designed to give prominence to the output shot while keeping the layout clean and information easily accessible.

When all things fall into position, magic occurs. Shot with the RF 85mm f/1.2L USM, the portrait in the dusk registered such cinematic light quality with every nuance of colour and details perfectly rendered while the other shot in the night expresses a totally different atmosphere with the dazzling soft bokeh in the background contrasting with the strong features of the model.

Photographer: Alvin Tan @ Ground / Teo Studio

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