Canon EOS 60D Campaign
Creative Direction. Advertising. Print.
In the pursuit of natural beauty, we braved the elements and truly went the distance to film the latest EOS 60D feature video. Arriving after a grueling 16 hours of bumpy rides and cramped vehicles, we reveled in the magnificence of the valleys of Sapa, northwards of Vietnam. Shot in its entirety with cameras from the EOS DSLR range, the result bears testament to the amazing quality only capable in a brand that we hold in firm belief. Next in the range of Canon’s award-winning and highly accomplished EOS range, the 60D features the first 3-inch swivel screen on a DSLR. In print execution, we further amplified the creative freedom offered by the EOS 60D, with bold imagery and strong dynamic lines. Adopting a slightly different and more intimate travelogue angle, the training video was shot entirely with EOS DSLR cameras and is directed at inspiring the audience without an overwhelming technical aspect.