World Wildlife Fund Red Packet


discipline ART DIRECTION, PRINT & GRAPHICS   |   client / WWF



As a simple festive initiative to celebrate Chinese New Year, WWF decided to produce their very own red packets to spark off a prosperous year ahead. Clean, line vector illustrations give it a clean and contemporary look that sets itself apart from the traditional red packet designs. Besides featuring well-known Lunar New Year symbols and customs, people riding on stick horses are created to usher in the Year of the Horse.