With the launch of EOS 1D Mark 2 coinciding with the lunar new year, Canon organized a lou hei event to mark this double prosperity. On top of having graphical icons to represent yusheng, the invitation card features elements to hint at the camera such as having double digit ‘2’, which doubles as the date of the event, and a viewfinder. Clean and classy, this invite entices guests to mark their calendars for the EOS 1D Mark 2.