CLIENT
ST Signature Co-Living Hotel
DISCIPLINE
Branding
Identity
Art Direction
Live Large with ST Signature, The Co-Living Hotel based in SG.
As a pioneer in providing co-living hospitality solutions, ST Signature offers intelligently designed spaces at affordable rates. In order to develop its branding effectively, we had to cleverly communicate their holistic approach to the concept of living large.
Conceptualising and developing the brand from the ground up took us more than 3 months. We took care in crafting the brand story, its logos and brand collaterals, delivering all of it with confidence for their grand opening.
The brand’s logo is inspired by their unique room structure that ingeniously makes use of small spaces to create a top and bottom cabin across two rooms.
With the launch of ST Signature’s brand, we subsequently went on to revamp its sister brand - ST Residences, which provides mid to long-term accommodations and leasing solutions.
