CLIENT
Wheelock Place (Wharf Estates)

DISCIPLINE
Illustrations
Art Direction
Marketing & Promo

Spot On at Wheelock

Come discover the hidden gems at Wheelock Place, where style meets substance. The iconic shopping destination where stylish urbanites find their style. You can be one too, so what will you discover next?

Reinterpreted as spotlights being casted onto a different gem of a shopping experience each season, the campaign we crafted sought to let patrons know that there are undiscovered surprises that they have never known of waiting for them at Wheelock Place.

Similar to its sister mall Scotts Square, our adaptations dot the mall in prints, with key visuals being animated for large format digital screens to provide engaging visual cues for shoppers, creating consistent messaging on all touchpoints. 

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